Small Business

GSK Consumer to focus on health food drinks

FMCG and healthcare company GlaxoSmithKline Consumer Healthcare (GSKCH) is planning to undertake a special campaign this summer to drive growth in the health food drinks category, consisting of the "Boost" and "Chocolate Horlicks" brands. "We started this campaign with Chocolate Horlicks in 2006 and this year we have extended the campaign to Boost as well. This innovative campaign is targeted towards driving consumption in the Health Food Drinks (HFD) category in the summer months," GlaxoSmithKline Consumer Healthcare General Manager (Modern Trade) Adityea Kapoor told PTI. Asked about the target customer, Kapoor said: "This campaign is to encourage cold consumption of our brands amongst children even in the summer. Children and mothers are the target audience, children being the actual consumers and mothers being the shopper." In addition, GSKCH has also introduced a special limited edition pack of Butterscotch Horlicks which will be available only in the summer months.

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